Minneapolis, MN, August 2014 – Spell Capital Partners is pleased to announce its investment, alongside senior management, in Animal Adventure, Inc. and its affiliates. Animal Adventure, a designer and distributor of plush toys for the children’s and pet retail markets, was established in 1998 as a small distributor of plush toys to department stores and mid-tier retailers. Today, the company serves customers around the world including regional department stores, national specialty stores, grocery, mid-tier channels and large mass market retailers.
Paul Meyering, a Managing Director at Spell Capital, commented, “Spell Capital is tremendously excited to be working with the leadership team and the employees at Animal Adventure. They have done an incredible job in building a business and brand and we look forward to working with them in expanding upon their success going forward.”
“We are pleased that Spell has committed to partner with us in this next chapter of our company’s continued growth and success,” said Peter Gainsley, CEO of Animal Adventure.
Animal Adventure, LLC is located in Hopkins, Minnesota and is owned by Spell Capital Partners Fund IV, L.P., Minneapolis, MN.
About Spell Capital Private Equity
Spell Capital Private Equity is engaged in the acquisition of controlling interests in well-managed, historically profitable industrial manufacturing businesses. We use our deep expertise in acquisitions and financing to collaborate with management and grow the businesses in which we invest – both internally and through add-on acquisitions.
About Spell Capital Mezzanine
Spell Capital Mezzanine provides subordinated debt and non-control equity to businesses in a variety of industries across the United States. We finance leveraged acquisitions backed by lower middle-market private equity sponsors, management and family driven ownership transitions, add-on acquisitions, recapitalizations and growth initiatives.
For more information regarding this transaction, please contact Paul Meyering, Managing Director, at paul@spellcapital.com.